Ad Age: Bread marketers are launching a variety of new whole-grain white breads in an effort to cater to the latest health trend while also catering to the tastes of the vast majority of consumers who don’t like the taste of whole-grain bread. Interstate Bakeries is launching a whole-grain version of its classic Wonder Bread […]
AP: Reebok International Ltd. said Thursday its second-quarter profit soared 71 percent on strong sales driven by the athletic shoe and apparel maker’s high-performance model shoes and “I am what I am” marketing campaign. Paul Fireman, Reebok’s chairman and chief executive, said the “I am what I am” marketing campaign the company introduced in February […]
Brandweek: IndyCar racer Danica Patrick has inked a multiyear deal to be spokeswoman for Old World Industries’ antifreeze and windshield cleaning products. The racer, one of two female IndyCar drivers and rookie of the year in 2005, will be touting PEAK Antifreeze and Mr. Clean windshield wash and wiper blades in advertising, promotions, events and […]
Fresh Inc., the Inc.com weblog, made a post today wherein they claim to be regular readers of AdPulp. We’re flattered. Thanks Inc.
Smoking Gun: Former Black Panther associates of Huey P. Newton, the late co-founder of the militant organization, are seeking to trademark the phrase “Burn Baby Burn” so they can slap the words–long associated with conflagrations that left cities like Watts and Newark in cinders–on hot sauce. According to pending filings with the U.S. Patent and […]
New York Times: On hundreds of New York City subway cars, advertisements for Mitchum, a line of deodorants, are carrying playful messages that presumably evoke the can-do virility of the men in their 20’s and 30’s at whom the product is aimed. One problem is that some of the messages directly contradict the policies of […]
From Ad Age: WellPoint, the nation’s largest health insurer, has awarded its advertising account to Publicis Groupe’s Publicis & Hal Riney, San Francisco, two executives familiar with the review said. Hal Riney won the pitch against three WPP Group agencies, each of which fielded an integrated “best of class” team from across network offices. Y&R […]
According to Lewis Lazare, Draft/Chicago has developed a “Breakfast in the Bullpen” promotion for the Kellogg Co. and Jewel-Osco stores. For nine designated games through Sept. 25, Kellogg is providing Jewel shoppers with a chance to win a special day at Wrigley Field that, among other things, includes four Chicago Cubs game tickets, breakfast with […]