Adfreak's David Kiefaber knows how to break the really big stories. Looks like pop musicians and rapping cartoons aren …
Continue Reading about Pantless Crooner Gets Ringtone Deal →
By David Burn
Adfreak's David Kiefaber knows how to break the really big stories. Looks like pop musicians and rapping cartoons aren …
Continue Reading about Pantless Crooner Gets Ringtone Deal →
By David Burn
New York Times: Displaced baseball fans who used to need a pricey cable package or a high-speed Internet connection to follow their favorite teams now only require a hand-held satellite radio, the familiar voice of a hometown broadcaster and a healthy imagination. "I feel like a kid again," said Nathan Olson, a Cubs fan from Pine Bluff, Ark. "I haven't listened to the radio like this since the 80's." Technology has …
Continue Reading about Satellite Radio A Hit With Baseball Fans →
Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you're handed a bad strategy? What if your client wants to push a bad strategy on you? That's the focus of my new column on TalentZoo.com. Hey, I never said I had all the answers. But, to give one glaring example, when KFC came out last year and used the strategy "Fried chicken …
Continue Reading about The Home For The Strategically Challenged →
By David Burn
Lewis Lazare: Why are we not surprised that Fremont Co., one of the nation's largest producers of sauerkraut, was having trouble getting younger consumers interested in its product? The rather unappetizing-sounding product name alone could turn off millions of customers. Lacking a giant advertising budget, the Fremont, Ohio-based company recently turned to an unlikely resource, Chicago public relations firm …
By David Burn
Al Ries writing in Ad Age says it's imperative to describe one's brand in three words. Powerful, long-lasting brands are built by owning a word in the mind. What …
By David Burn
Austin American-Statesman: On a recent episode of the HBO drama "Six Feet Under," Brenda Chenowith, one of the main characters, told her husband, Nate Fisher, to pick up some soy milk at Whole Foods on his way home. In March, actress Sandra Bullock gushed about Whole Foods' just-opened downtown Austin store on David Letterman's late-night talk show. It's the kind of publicity for which many companies shell out big …
By David Burn
USA Today: A convoy of brawny Nissan Titan pickups will ride into the new Dukes of Hazzard movie in August, while the Quest minivan will shuttle children in an NBC reality show called Meet Mister Mom. More recently, a Titan was parked on Desperate Housewives' Wisteria Lane, where more than 20 million ABC viewers could see it. Its driver: plumber Mike Delfino, played by Jim Denton. And a Nissan Armada SUV was on hand …
The New York Times today reports on some sell sheets and marketing materials produced by Anheuser Busch that emphasizes the company's American pedigree. According to the article: The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes the company's major competitors, SABMiller and Molson Coors, …
Continue Reading about Is “Made In America” A Viable Brand Strategy Anymore? →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer