Allison at Qtags wrote to me recently asking me to check out her new service for advertisers. Not being all that text savvy, I didn't get it at first. Now, I do. Her July 21st post helps explains the concept. The goal of qtags is to help an advertiser's customers more easily remember them, and to more easily find them online. Here is how the qtags 'text to web' service works -- 1) Advertiser chooses a keyword & …
Jumping The Whale
Firefox impresario and Stanford student, Blake Ross, was pleased to see this screen grab from one of TV's most popular game shows. …
SLAP
USA Today: Text messaging on cell phones is finally taking off in the USA. It has been around for years and is a huge part of life in Japan and South Korea. But in the U.S. market, text messaging had caught on only among teens and American Idol fans voting for their favorites …
Target’s Manhattan Air Show
PR Newswire: Target turned the runway upside down during an electrifying Vertical Fall Fashion Show in the city that shares its love of style: New York. This event took place at Rockefeller Center, Wednesday, July 27, 2005 which featured a troupe of world-class athletes who leapt off the roof of a 9-story tower on the Plaza, then strutted down the building's side modeling the Target Fall 2005 women's and men's …
Giving Sandals The Boot
New York Times: Western boots worn out of season represent "a really strong trend, one that still is gaining momentum," said Michael Atmore, the editorial director of Footwear News, a trade weekly. And to judge by the number of boot makers who have added Western models to their lineups, Mr. Atmore said, "a lot of companies are banking on the look for spring, summer and fall." It is something of a paradox that the …
My Life. My Card. My Idea. My Lawsuit.
If you tell people you work in advertising, have you ever heard someone say, "I've got a great commercial idea for Coke. What do you do, just call them up or send in your idea?" And then they don't understand why you can't really do that. Here's why, courtesy of The New York Times: A California small businessman contends in a lawsuit that American Express stole his idea for the tagline of the company's "My life. My …
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Atmospheric Conditions. Very Funny.
Mammatus Clouds over Hastings, Nebraska by Jorn Olsen What do rare and beautiful cloud formations have to do with advertising? TBS thinks the clouds are funny, that's what they have to do with advertising. The "Very Funny" cable channel posted about it on their new flog. Funny + Blog = Flog. …
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Coq Bloqers
Regarding the removal of sexual innuendo from BK's new micro site, Ad Age provides the quote of the day: …