Good Copy Is Good Branding Is Good Customer Service

Spike Jones at Brains On Fire likes to order music from CD Baby, the independent musician’s friend in distribution. Any site that sells discs by Garaj Mahal is okay by me. But what Spike points to is the extraordinary customer service touches, evident even in their packing letter. Spike, Thanks for your order! Your CD […]

Meetings Suck

Lewis Lazare: You live and learn. Or, in the case of ace advertising creative Jon Wyville, you work and learn. Some 17 months ago, Wyville pulled up stakes at Young & Rubicam/Chicago, where he had been happily working for four years with partner Dave Loew on big accounts like Miller Brewing and took a job […]

No Logo, No SUV, No Problem

In his latest post, Ernie Schenck considers the growing ranks of anti-advertising forces. These days, it seems like everyone is talking about the rise of the consumer as marketing ally. But what about the rise of the consumer as marketing antagonist? It’s one thing to put up a microsite and ask people to make movies […]

Brits Roar Back Into Fast Lane

The Sunday Times: It has been compared to an angry ant, a sawn-off shotgun and a wild boar, its twin headlights shining like angry piggy eyes. Whichever way you look at it, the new Triumph Speed Triple is a distinctive motorbike. It

How To Use A Blog In A Promotion

Subaru has solved one of the more perplexing questions facing those who would deploy a promotional blog. Who will do the actual blogging? We’ve seen several “character blogs” emerge, of late, none to our liking. For Subaru’s “Race To The Tour” promotion, the car maker has a better answer: celebrity trainer/coach, Ian Jackson. Ian Jackson […]

Pirillo Out Of His Tits (Or Not)

The above ad space can be yours for a mere $20.00. The space belongs to Seattle-based geek, Chris Pirillo. Pirillo reports that 85 people have so far paid to have their message emblazoned on his chest. That’s an extra $1700 in walking around money. Not bad.

Dell Dude Bumped By Hot Rocker

Lewsis Lazare:: Sources confirm singer Sheryl Crow has been signed to star in upcoming Dell Computer commercials from DDB/Chicago, the company’s ad agency of record. One source said DDB executives were in London recently working with Crow. DDB referred an inquiry to a Dell spokesman, who declined comment. Commercials with Crow would represent a sharp […]

Toyotas Are Great! Toyotas Can Save The World!

Yes, I’ve had an ephiphany. As soon as I wrapped my hands around the buttery leather-like steering wheel of my shiny new Corolla, chicks were drawn to me. Like these two dedicated Toyota employees who helped me with my new purchase: I felt 10 years younger and I… oh wait a minute. Toyota’s not paying […]