New York Daily News: First-time author Alison Pace managed to get Theory to bankroll a series of book parties for her book If Andy Warhol Had a Girlfriend after sending the upscale clothing line a copy of the first chapter, "A Girlfriend in Theory Only." The chapter was an homage to her favorite pair of pants. "She told me about the book, and told me about how she shared our obsession with the amazing fit of the …
Aussies Know Proper Way To Open Beer
Johnnie Moore spoke to Liam Mulhall, a co-founder of Blowfly Beer, via Skype last night. Today he makes the conversation available as a podcast. Here's a quick look at the brewer's rather unique pitch. It's an Open Source beer company. You drink it, you own it! We're about making sexy premium beer. You decide what we do and how we do it. No crap, no fancy bullshit about 'imported hops', 'first crop barley' or sweaty …
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Coca-Cola Forced To Play Nice In Europe
USA Today: The European Union said Wednesday that it reached an agreement with Coca-Cola that allows the world's largest soft-drink maker to escape a fine but puts restrictions on its sales practices in Europe. Under the deal, the Atlanta-based company will no longer be able to strike exclusive arrangements with stores and cafes in Europe that stop them from serving rival brands, or offer them rebates for buying more …
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A Grand Prix Can’t Hide The Flaws In The Recording Industry’s Thinking
According to Ad Age, TBWA/Paris Boulogne-Billancourt reinforced its already strong reputation as a hotbed of creativity in the Canes Lions print category by winning the Grand Prix for a beautiful and compelling campaign against music piracy for client EMI. …
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Blogsareawesome
Word of Mouth Marketing Association wants some good press for their upcoming conference in Chicago. So much so, they're willing to offer AdPulp readers $50 off the conference fee …
Below The Line Marketing. Way, Way, Below The Line.
As long as you're in a book buying mood, I have one to recommend as well. Every so often, a marketing book comes along that captures precisely what's going on at the moment--the "zeitgeist," if you will. We Know What You Want: How They Change Your Mind by Martin Howard is a fascinating overview of all the marketing tactics that are working to influence consumers on a much subtler level than traditional …
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Branding By The Book
Written by retired Publix vice president of human resources Joe Carvin, A Piece of the Pie takes readers on a journey through customers' experiences at Publix. It also highlights associates' experiences in making shopping a pleasure for customers. "A Piece of the Pie" is now available for $9.95 in all Publix stores. …
Bolloré Has It His Way
The French advertising group Havas said on Tuesday that its chairman and chief executive, Alain de Pouzilhac, was stepping down, after a public clash with a big investor, Vincent Bolloré. Mr. de Pouzilhac's exit from Havas ends an almost yearlong battle with Mr. Bolloré, the head of the manufacturing company, the Bolloré Groupe, which became Havas's largest shareholder after amassing 22 percent of the …