Well, there’s no such thing, really. And there probably can’t be. But I float the idea as the focus of my new column on Talent Zoo. Are clients truly getting their money’s worth when good ideas are killed internally in agencies because of fear that “they’ll never go for it?” How risky should a concept […]
According to Spinner, New Zealand brewer Tui, pulled an offensive billboard campaign after protest from concerned citizens.
According to Sports Network, Miami Heat center, Shaquille O’Neal, picked up an advanced degree in Business Administration over the weekend. O’Neal was one of the 2,200 University of Phoenix graduates honored at the Forum in Los Angeles. “It’s just something to have on my resume when I go back into reality,” O’Neal said. “Someday I […]
Washington Post: The hard-nosed retailing tactics of Wal-Mart Stores Inc. have transformed communities across the country, but none more so than the one in its own back yard. Benton County, once a sedate backwater, is quickly morphing into a swanky oasis in the middle of the Ozarks. Wal-Mart’s unchallenged dominance in American retailing–it now sells […]
Promo Magazine: Oklahoma grocer Super H filed a lawsuit against Wal-Mart Stores for using a scanner to collect barcode data from products on Super H’s shelves. The suit, filed in Osage County District Court on June 13, alleges that Wal-Mart sent workers into Super H to check prices as Wal-Mart readies to open a supercenter […]
New York Times: Hate being stuck in a movie theater with no choice but to watch advertisements on the big screen? Get used to it. Advertisers like these spots, and have been buying more of them. Movie ads are one more alternative to television spots, which are losing favor as TiVo and other digital video […]
Jeff Jarvis over at BuzzMachine has been having ongoing problems with his new Dell. And he isn’t afraid to tell the world about it. Jeff is a prominent blogger and TV critic. And I think marketers like Dell had better pay attention to the customer service problems he’s having, because he’s an influencer–maybe not as […]
Fast Company is giving Apple’s competitors a chance to talk about the iPod. Henri Crohas Founder and CEO, Archos Paris, France I do not share the opinion that Apple’s design for the iPod is any good. That’s because I define great design in terms of fantastic machinery. And if you look inside the iPod’s technology, […]