While watching 60 Minutes last Sunday, I was impressed with their piece on the artificially high pricing of pharmaceutical drugs in this country (and the simple remedy to this corporate ill). The centerpiece of the story, Pfizer’s marketing vice president, Peter Rost, impressed me as a brave and honorable man. Of course, Pfizer is going […]
The Webby Awards–the leading international award honoring excellence in Web design, creativity, usability and functionality–held their gala celebration Monday, June 6, in NYC, at the landmark Gotham Hall, a majestic turn of the century ballroom. The Webbys were emceed by comedian Rob Corddry of The Daily Show with Jon Stewart (which was surely worth the […]
Kevin Maney, USA Today’s technology writer, claims now is the time to launch a web-based business. “A savvy entrepreneur can get to proof-of-concept with a consumer Internet idea on less than $500,000 of capital,” says Dave Whorton, a venture capitalist at TPG Ventures. “Five years ago, it required 15 times more capital and three times […]
The Newest Industry points to Google’s logo de jour. The logo commemorates Frank Lloyd Wright’s birthday in 1867. And while Wright had nothing to do with advertising, the man was truly a creative’s creative.
Molly Wood, a CNET editor, has published a piece claiming social networking doesn’t work. I’ve gotten a lot of invitations to Friendster over the years, which, to be honest, I ignored. I always just assumed I didn’t have time for that tomfoolery. Plus, I already had a boyfriend, and I already had friends. I know […]
Columbus, OH ad agency, Young Issac, was written up in the print edition of Adweek recently. The source of their newfound fame is a viral effort directed not to unsuspecting and callous consumers, but to those jaded plebes who work in the ad biz, or hope to one day soon. Get creative with the click […]
USA Today is running an article on the power of the Harvard University brand. Here’s what I find interesting. According to research from the University of Pennsylvania, the percentage of top executives at Fortune 100 companies who were Ivy League undergrads dropped from 14% to 10% from 1980 to 2001. I wonder how many Ivy […]
In what appears to be a pop culture-like brand hijacking, a Japanese firm has launched Campbell’s Seed. The seeds come in a tin that looks exactly the same as the red-and-white Campbell’s can except the word “soup” is replaced by “seeds”. Inside is a choice of seeds to grow miniature tomatoes, miniature pumpkins or green […]