So far we’ve looked at agencies located in Bend, Burlington, and Coeur d’Alene in this series. It’s time to add Bozeman to the list. Mercury Advertising, a precocious seven-year old, won 74 awards–including Best of Show–at the Montana Addy Awards held earlier this year in Great Falls. According to Director of Business Development, Bob Jones, […]
Anthropologist, Grant McCracken, considers the Hegarty trade off. At some point, almost all the important players in the world of marketing embraced the Hegarty trade off*. They stopped trying to appeal to everyone all the time. They gave up climbing to ever cheerier, cheesier heights of good humor. They surrendered the
I was a fan of Robert Shaw West, when he was running West + Vaughn, the Durham, NC hot shop. In 2001, West and some of his West + Vaughn cohorts refashioned themselves into The Republik, also in Durham. The small shop’s big point of difference is the fact that they tie their compensation to […]
Image courtesy of Kastner. Thanks to Cool Hunting for the pointer.
Sun Times advertising writer, Lewis Lazare, has been on a role, of late. Today he blasts Crispin Porter + Bogusky for their lame remake of the 1971 classic, “I’d Like To Buy the World a Coke.” Lazare likes to give out grades, and CP+B gets an “F” for the new “I’d Like to Teach the […]
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” -Steve […]