John Podhoretz writing in the New York Post yesterday had this to say: The mass-media melt down is happening everywhere you look …
Continue Reading about Seeing Opportunity In The Mass-Media Melt Down →
By David Burn
John Podhoretz writing in the New York Post yesterday had this to say: The mass-media melt down is happening everywhere you look …
Continue Reading about Seeing Opportunity In The Mass-Media Melt Down →
By David Burn
from Reuters: Robert Redford's Sundance Channel has partnered with Grey Goose Vodka to produce a six-part series called "Iconoclasts," which will start airing on the cable outlet beginning in November, Each episode will bring together two innovators from different fields, including film and television, architecture and design, fashion, food, music and sports. One will act as a guide into the world of the other to …
Seth Godin recently wrote a list of "What Every Good Marketer Should Know" and the folks at BrandPlay have designed his words as a downloadable PDF poster. You can download it by clicking here. Among the nuggets I particularly like are: "Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy." and "People all over the world, and of every income level, respond to …
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A shameless plug for my new column on Talent Zoo. I've noticed for a long time how many ad people get away with being igorant about the new media landscape. It's rather odd timing, since I began working on it prior to last week's AAAA conference. Admittedly, I don't think anyone reading AdPulp has the problem I describe in the column. Y'all are staying well-informed and relevant. …
Continue Reading about Installing An Upgrade To Ad Industry 2.0 →
Today's LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today's 50+ consumers aren't the fuddy-duddy, set-in-their-ways people their parents were; rather they're people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or anyone who writes the ads on a day-to-day basis), media or marketing …
Hello fellow ad creatives. It …
Continue Reading about No Cannes Do: An Ad Award Season Preview →
By David Burn
Erwin Penland of Greenville, SC created the following print ad for the Greenville Bombers, a class A affiliate of the Boston Red Sox. I wonder if the brass in Beantown got to see the ad before it ran. …
By David Burn
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