One Show, One World

You can download a list of the winners at last night’s One Show here. A quick perusal of the list reveals very few American winners–and a whole bunch of countries are represented. What this means is that, in least in the judges’ minds, ideas that are simple, visual, and universal tend to win awards at […]

What’ll They Think Of Next?

from New York Times: Wolfgang Puck introduced a new line of lattes this month. That the Los Angeles chef has stamped his name on yet another product isn’t surprising. But the container is. It heats itself. The coffee, which comes in four flavors, goes on sale at Kroger grocery stores this month and will eventually […]

That’s A $3.5 Billion Dollar Account–Yes, BILLION

The top story in the ad world today–Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can’t even concieve of the numbers involved. It just blows my mind how […]

Seeing Opportunity In The Mass-Media Melt Down

John Podhoretz writing in the New York Post yesterday had this to say: The mass-media melt down is happening everywhere you look

Grey Goose Does The Sun Dance

from Reuters: Robert Redford’s Sundance Channel has partnered with Grey Goose Vodka to produce a six-part series called “Iconoclasts,” which will start airing on the cable outlet beginning in November, Each episode will bring together two innovators from different fields, including film and television, architecture and design, fashion, food, music and sports. One will act […]

Free Poster! (Is That Good Marketing?)

Seth Godin recently wrote a list of “What Every Good Marketer Should Know” and the folks at BrandPlay have designed his words as a downloadable PDF poster. You can download it by clicking here. Among the nuggets I particularly like are: “Marketing is the way your people answer the phone, the typesetting on your bills […]

Installing An Upgrade To Ad Industry 2.0

A shameless plug for my new column on Talent Zoo. I’ve noticed for a long time how many ad people get away with being igorant about the new media landscape. It’s rather odd timing, since I began working on it prior to last week’s AAAA conference. Admittedly, I don’t think anyone reading AdPulp has the […]

Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or […]