Coors Light (or Cold Light, if you will) has found their point of difference …
Dawn And Drew Work Condoms Into Their Routine
Dawn and Drew, a married couple with a popular podcast emanating from their 1895 Wisconsin farmhouse, have struck a deal with condom maker, Durex, according to Ad Age. Durex last month launched an unusual brand integration campaign featuring unscripted X-rated banter on the …
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Maybe Al Gore Did Invent The Internet
Influx recently interviewed Karl Carter, Current TV's VP of Marketing. Karl talks to us about Current's new advertising model and its radical plan to involve the consumer in the development of both programming and advertising. Is it true Current's ad model is radically different from other networks-if so why? Actually, the Current ad model is able to work with both traditional and non-traditional spots. We will …
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Club Sandwiches Not Seals
If the medium is the message, then environmental consciousness is oh so fashionable and hip today. Could it be that Ms. Hilton is more caring (and clever) than she lets on? Thanks to A Socialite's Life for the image. …
Everyone Wants Someting For Free
from CNN Money: Wendy's restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili. "Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free …
One Show, One World
You can download a list of the winners at last night's One Show here. A quick perusal of the list reveals very few American winners--and a whole bunch of countries are represented. What this means is that, in least in the judges' minds, ideas that are simple, visual, and universal tend to win awards at the One Show. Ads full of American colloquialisms and language don't. So what chance do you have if you need to have …
What’ll They Think Of Next?
from New York Times: Wolfgang Puck introduced a new line of lattes this month. That the Los Angeles chef has stamped his name on yet another product isn't surprising. But the container is. It heats itself. The coffee, which comes in four flavors, goes on sale at Kroger grocery stores this month and will eventually move to other retailers. Thanks to Brand Noise for the pointer. …
That’s A $3.5 Billion Dollar Account–Yes, BILLION
The top story in the ad world today--Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can't even concieve of the numbers involved. It just blows my mind how a review like this could be conducted and how the decision gets made. …
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