Dawn And Drew Work Condoms Into Their Routine

Dawn and Drew, a married couple with a popular podcast emanating from their 1895 Wisconsin farmhouse, have struck a deal with condom maker, Durex, according to Ad Age. Durex last month launched an unusual brand integration campaign featuring unscripted X-rated banter on the

Maybe Al Gore Did Invent The Internet

Influx recently interviewed Karl Carter, Current TV’s VP of Marketing. Karl talks to us about Current’s new advertising model and its radical plan to involve the consumer in the development of both programming and advertising. Is it true Current’s ad model is radically different from other networks-if so why? Actually, the Current ad model is […]

Club Sandwiches Not Seals

If the medium is the message, then environmental consciousness is oh so fashionable and hip today. Could it be that Ms. Hilton is more caring (and clever) than she lets on? Thanks to A Socialite’s Life for the image.

Everyone Wants Someting For Free

from CNN Money: Wendy’s restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili. “Our customers stood by us while we defended our good name […]

One Show, One World

You can download a list of the winners at last night’s One Show here. A quick perusal of the list reveals very few American winners–and a whole bunch of countries are represented. What this means is that, in least in the judges’ minds, ideas that are simple, visual, and universal tend to win awards at […]

What’ll They Think Of Next?

from New York Times: Wolfgang Puck introduced a new line of lattes this month. That the Los Angeles chef has stamped his name on yet another product isn’t surprising. But the container is. It heats itself. The coffee, which comes in four flavors, goes on sale at Kroger grocery stores this month and will eventually […]

That’s A $3.5 Billion Dollar Account–Yes, BILLION

The top story in the ad world today–Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can’t even concieve of the numbers involved. It just blows my mind how […]

Seeing Opportunity In The Mass-Media Melt Down

John Podhoretz writing in the New York Post yesterday had this to say: The mass-media melt down is happening everywhere you look

Grey Goose Does The Sun Dance

from Reuters: Robert Redford’s Sundance Channel has partnered with Grey Goose Vodka to produce a six-part series called “Iconoclasts,” which will start airing on the cable outlet beginning in November, Each episode will bring together two innovators from different fields, including film and television, architecture and design, fashion, food, music and sports. One will act […]

Free Poster! (Is That Good Marketing?)

Seth Godin recently wrote a list of “What Every Good Marketer Should Know” and the folks at BrandPlay have designed his words as a downloadable PDF poster. You can download it by clicking here. Among the nuggets I particularly like are: “Marketing is the way your people answer the phone, the typesetting on your bills […]