Last month Adweek held an online poll where you could rate certain agencies in certain categories. I can't find an online link to the full report, but I've seen it in print. Here are some of the top category vote getters: Most Competitive: Crispin Porter & Bogusky Most Complacent: Grey Most Overrated: Deutsch Most Underrated: GSD&M Most Like a Playground: Crispin Most Like a Sweatshop: Grey (ironically, Crispin came …
Characters Developing Characters
All sorts of interesting characters are writing books these days. As previously reported here, Dr. Angus has a diet book out. Now soap stars are getting in on the act. from New York Times: A little more than a year ago, Marcie Walsh decided to write a mystery novel. It was a big step, considering that she was a college student and part-time receptionist. Also, she had picked up a rare disease after being thrown into …
Why Blogs Are Like Power Tools
Ego is the biggest reason that corporate blogging may be an oxymoron. Working for the man often means subsuming your ego to that of the organization, and blogging makes that difficult. It's one reason that there have been high profile firings of corporate bloggers at places like Google. It's hard to have two voices (the writer's and the shareholders') competing and often conflicting." -Seth Godin While the …
Of Oil And Opossums
from Adweek: Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company's spokescharacter, the shop said. Not Otis "In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum," said Brad White, the independent Birmingham, Ala., …
Why Are Mitsubishi And Isuzu Driving Off A Cliff?
I drive a 1995 Mitsubishi Montero with 140,000 miles on it. I love it, but at the rate the automaker is going, I won't be able to buy one to replace it. Adweek reports on the departure of two more marketing executives from Mitsubishi, the latest in a long string of 'em. Mitusbishi's sales declined 39% in the first quarter this year. Only Isuzu (remember them??) had a larger decline at 45%. Mitsubishi's ad account is …
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Yo, It’s Pronounced SIGH-on
from USA Today: Toyota started its Scion division from scratch to aim straight at the teens and twentysomethings of Generation Y, roughly those born after 1977. To attract Gen Y's attention, Scion created a traveling art show featuring works by artists with names such as Buff Monster and Stay High 149. Gordon Wangers of Automotive Marketing Consultants, which did some of the outreach for Scion, says his "tattooed, …
Mad Dogs May Be Euthanized
According to Adweek, Mad Dogs & Englishmen in New York City is facing an uncertain future following a major reduction in spending by Atkins Nutritionals, one of its major clients. While I hope they stay in business, there's a lesson here: When I was in school 10 years ago, Mad Dogs was THE hot shop everyone wanted to work for. Their work for The Village Voice and Thom McAn was refreshingly funny at the time, and Nick …
Because Bacon Makes It All Better
Archie McPhee, Outfitters of Popular Culture. …