A shameless plug for my new column on TalentZoo.com. Enjoy. …
Continue Reading about Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap” →
A shameless plug for my new column on TalentZoo.com. Enjoy. …
Continue Reading about Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap” →
By David Burn
from Adweek: CP+B issued the following statement Friday: "We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the merger with Coors, they will be consolidating their business using existing resources. We find …
Continue Reading about Crispin Porter + Bogusky Runs Out Of Beer →
By David Burn
The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was made to shift our efforts and focus …
Continue Reading about The Onionization Of Crispin Porter + Bogusky →
By David Burn
from Brandweek: The Alcohol and Tobacco Tax and Trade Bureau has ruled that Miller Brewing did not violate regulations relating to comparative advertising nor did the No. 2 brewer make false, misleading and disparaging statements in spots that took on rival Anheuser-Busch. The SABMiller unit's "Good Call" TV ad campaign showed football referees penalizing Bud Light and Budweiser drinkers for toting beer with "less …
By David Burn
Thanks to eBay, anyone willing to bid high enough can have a young woman in Oklahoma go out on the town with their logo emblazoned on the front of a form-fitting t-shirt. The enterprising lass also promises to scream out one's brand promise. And she will provide video footage of the above, verifying the media expenditure. Thanks to Business 2.0 for the pointer. …
Continue Reading about Word-Of-Chest Advertising Available In Oklahoma →
By David Burn
Tim Nudd at Adfreak rightly questions the packaging trend whereby humorous quips are placed on the product label. We …
By David Burn
from E-Commerce Times: In a move to enhance its search and advertising businesses, Yahoo announced today it would offer free Web hosting to small businesses. Yahoo Local general manager Paul Levine said, "As more and more consumers rely on the Internet for information about their neighborhood -- from finding restaurants to plumbers to dry cleaners -- local businesses are realizing the value of reaching potential …
Continue Reading about Small Businesses Say, “Yahoo” To Free Hosting →
By David Burn
How do you create some warm and fuzzies for one of the most controversial companies in the world? You give the urban, educated, left-leaning Volvo drivers who are fighting you some space. from Ad Age: Embroiled in a nasty battle with organized labor and environmental groups, Wal-Mart has launched an ad campaign to run through April 24 that includes idyllic images of eagles in flight to promote …
By David Burn
Media veteran and popular blogger, Steve Hall, busts some chops when considering the recent move by Volvo to act as sole sponsor on MSN Spaces, thereby seemingly embracing blogs as a desirable venue for online ad spending. A quick review of weblogs listed as recently updated on MSN Spaces revealed few, if any, containing more than a post or two. Many simply state, "There are no entries in this blog." Apparently, …
Continue Reading about Volvo Is Too Nice Of A Car To Be Slumming On MSN Spaces →
By David Burn
Jackie Huba posted this humorous cartoon by Tom Fishburne. …
Continue Reading about Will The Real Brand Evangelists Please Stand Up? →
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