Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap”

A shameless plug for my new column on TalentZoo.com. Enjoy.

Crispin Porter + Bogusky Runs Out Of Beer

from Adweek: CP+B issued the following statement Friday: “We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the […]

The Buzz Awards

AdPulp.com reader Adam G. pointed out a new awards show brought to you by Adweek Magazines (and Promax/BDA), The Buzz Awards. “When a branded entertainment effort marries medium and message to create that kind of resonance in the marketplace, it deserves special recognition. That

TV AD-SKIPPING LOSSES TO HIT $27 BILLION OVER FIVE YEARS

“Ad skipping and on demand viewing could cost the TV industry $27 billion in lost ad revenue over the next five years, according to new research released today by Accenture.” Looks like bad news on the horizon for the networks. I purchased a DVR unit less than 6 months ago and found it surprising just […]

The Onionization Of Crispin Porter + Bogusky

The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was […]

Tastes Great Less Litigation

from Brandweek: The Alcohol and Tobacco Tax and Trade Bureau has ruled that Miller Brewing did not violate regulations relating to comparative advertising nor did the No. 2 brewer make false, misleading and disparaging statements in spots that took on rival Anheuser-Busch. The SABMiller unit’s “Good Call” TV ad campaign showed football referees penalizing Bud […]

Word-Of-Chest Advertising Available In Oklahoma

Thanks to eBay, anyone willing to bid high enough can have a young woman in Oklahoma go out on the town with their logo emblazoned on the front of a form-fitting t-shirt. The enterprising lass also promises to scream out one’s brand promise. And she will provide video footage of the above, verifying the media […]

We The Makers Of This Product…

Tim Nudd at Adfreak rightly questions the packaging trend whereby humorous quips are placed on the product label. We

Small Businesses Say, “Yahoo” To Free Hosting

from E-Commerce Times: In a move to enhance its search and advertising businesses, Yahoo announced today it would offer free Web hosting to small businesses. Yahoo Local general manager Paul Levine said, “As more and more consumers rely on the Internet for information about their neighborhood — from finding restaurants to plumbers to dry cleaners […]

Diversionary Tactics

How do you create some warm and fuzzies for one of the most controversial companies in the world? You give the urban, educated, left-leaning Volvo drivers who are fighting you some space. from Ad Age: Embroiled in a nasty battle with organized labor and environmental groups, Wal-Mart has launched an ad campaign to run through […]