from New York Times: Yesterday, Real Networks introduced a version of its Rhapsody music service that allows nonsubscribers to listen to 25 songs free each month. Users are welcome to listen to one song 25 times or any 25 songs from its million-song library once, or any combination. Real hopes that making it as easy [...]
Will Alex Bogusky’s Mom Sign His Adweek Report Card?
April 26, 2005 By
This week’s Adweek contains the Annual Agency Report Cards. While you have to be a subscriber to access the full report, I’ll give you some of the highlights right here: These are overall grades, which include revenues, creative, global and regional highlights and management: Berlin Cameron/Red Cell A- Crispin Porter & Bogusky A- TBWA Chiat/Day [...]
RadioShack Steppin’ Out
April 26, 2005 By
According to Adweek, RadioShack is moving it’s 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it’s advertising needs in-house. Somehow I see these circulars staying in-house. Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, [...]
Go Local Or Go Home
April 26, 2005 By
from New York Times: Many newspapers have been ailing as readers defect to other sources of news and as advertisers seek new ways to attract potential customers. The biggest challenge, by most accounts, comes from Web sites and search engines like Google and Yahoo. Both companies reported revenue last week that surpassed Wall Street’s expectations. [...]
Stop The Madness
April 26, 2005 By
In an article on Slate, Seth Stevenson calls for an end for the kind of TV spots that make you go “huh?”: “Enough already with the “twisted” humor. The willful wackiness. The over-the-top, absurdist scenarios.” I’ve written about this before. It’s hard for advertising to push the envelope when real life already is doing a [...]
Crack Berries Can Be A Pain
April 25, 2005 By
from Washington Post: The American Society of Hand Therapists issued a consumer alert in January saying that handheld electronics are causing an increasing amount of carpal tunnel syndrome and tendinitis. With that warning, the society included directions on how to properly hold the devices, urging users to take breaks and, if possible, place pillows in [...]
Fast Times For Fast Food
April 25, 2005 By
When Janet Jackson exposed her breast during the Super Bowl halftime show, pundits called the stunt a calculated move to boost sales of her upcoming album. Then, a year later GoDaddy made good with a graphic Super Bowl commercial mocking the Congressional hearings held in response to Jackson’s stunt. Clearly, sex sells. Now, as before. [...]
Google Goes Ad Crazy
April 25, 2005 By
Google will soon be experimenting with larger form ads, giving advertisers more control over where their ads are shown, how they pay for them and what they look like. Google’s market value is currently higher than Viacom and Disney. Ad people–planners, AE’s, media folks, and creatives alike–had better start including Google ads in their client’s [...]
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