Business 2.0 has an intriguing piece about Nick Denton, Jason Calacanis and John Battelle. Apparently, Battelle intends to join the blog publishing fray, as an enabler, not an outright owner of the individual media properties. His plan is to offer himself as a publisher-as-service to blogging entities. He’d aggregate traffic, sell category-specific advertising against the [...]
Cut The Crap
April 29, 2005 By
from Sydney Morning Herald: Public relations, point of sale, online, event marketing, even a branded pub in a suitably gritty part of town. Every element of the marketing mix was there at the launch of Absolut’s spin-off brand, Cut, bar one, a media schedule. The only thing missing was the one element that has been [...]
Unbelievable! Shocking! Outrageous!
April 29, 2005 By
Adfreak points to an interesting promotion for the Jerry Springer Show, where the winner gets to co-host the show for a day. The writer of the post, Kathleen Sampey, no doubt a real journalist, actually read the fine print (an important part of any promotion). This part of the “Rules” section for the contest made [...]
Glamour Puts Some Glam In Promotions
April 29, 2005 By
from New York Times: Glamour magazine has signed three advertisers – Bebe Stores, Elizabeth Arden and Mercury – to sponsor a promotion centered on a film series called Reel Moments, which offers readers a chance to have short stories they write turned into short movies. The three winning shorts will be submitted to film festivals [...]
A Billboard That’s Getting Folks Muy Caliente
April 28, 2005 By
Illegal immigration is a pretty thorny issue right now, so the billboard above, done for a LA Spanish-language newscast, has some people really ticked off, as the “CA” has been intentionally crossed out and replaced with “Mexico.” The idea is meant to emphasize the newscast’s equal devotion to local news as well as news from [...]
Get Paid. Get Laid.
April 27, 2005 By
Some Adholes (registration required) don’t like the Talent Zoo web banner we’re running in the space above. I’m actually kind of surprised it’s taken this long for someone to air a grievance. There’s an old adage, “If you don’t piss off some of the people some of the time, your work must suck.” So, I [...]
Jobs Pulls Books And No Punches
April 27, 2005 By
USA Today reports that Apple Computer has retaliated against the publisher of an upcoming unauthorized biography about chief executive Steve Jobs by removing dozens of other technology books sold by the publisher from Apple stores around the world. Apple removed the books last week from all 104 of its stores after failing in a monthlong [...]
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