Luddites Won’t Be Reading This

AdAge is running a “Special Report” on marketing to Luddites. The report seeks to prove that Luddites are not only found among the old and poor. Nearly half of cellphone-less adults are age 18 to 44, and one-fifth of Net-less adults have household income of at least $50,000, according to NOP World’s Roper Reports. 28% […]

Adweek Highlights Blogs…Some Of Them, At Least

This week’s Adweek features an article (for subscriber access only) highlighting some ad folks who are also bloggers. We, however, are not among them. They do highlight The Mario Blog, Adblather, Jack Cheng, psfk.com, Gareth Kay’s BrandNew, Caffeine Goddess, and AdLand. Hey, I’m a 10-year Adweek subscriber. How about a little love for the Adpulpers? […]

The Yin Yang Of Yuengling Appreciation

In the mid-1980s I was a college student in Lancaster, PA. As such, locally produced beers like Yuengling and Rolling Rock were a regular part of my party diet. They were also incredibly cheap back then, like nine bucks a case. Over time, I acquired a taste for finer things and turned to Anchor Steam, […]

Starship Song Butchered By Coffee Hacks

Having recently moved to a small town, I suppose I ought to feel lucky that we have a Starbucks (I don’t). After all, I’m hopelessly addicted to espresso. I won’t bore you with my anti-Starbucks rhetoric in this space, but I will redistribute this vitriolic post from Gawker. As if their complete domination of New […]

Give Zippo A Break

Tim Nudd of Adfreak points to Zippo’s response to a recent ruling by the Transportation Security Administration banning lighters from commercial flights, including checked luggage. “We strongly oppose the interpretation by the Department of Transportation (DOT) that prohibits packing lighters in checked luggage. In testing performed by Zippo engineers, as well as investigations done by […]

“Don’t Be Blah” A Bit Blas

from New York Times: After 18 years, the National Pork Board is taking “the other white meat” in another direction. The organization, seeking to promote pork as a more contemporary choice at mealtime is tripling its advertising spending and playing down the theme it has used since 1987 of pork as “the other white meat.” […]

AB IV Thinking About Getting His Drink On

from Ad Age: The president of beer giant Anheuser-Busch said at an industry conference the company has contemplated buying its way into the spirits business. In response to a question, August Busch IV said there has been a lot of internal dialogue about making an acquisition outside of beer. An executive who attended the conference […]

Those Pesky Scammers

Writing in the New York Times today, Nat Ives sheds light on the newest scam: click fraud. Since pay-per-click advertising (and there’s some on our site) is the newest cash cow for companies like Google, this could be a huge problem very soon. It’s also the latest gotcha for marketers who are desperate to precisely […]

Own Or Be Owned

I read an investment book once that contained the following advice: When it comes to money, be an owner, not a loaner. Being an owner in that case meant owning a home versus renting, or owning stocks versus loaning a bank money in the form of a Certificate of Deposit, etc. Good advice, I think. […]

Making Something Savory With Spam

We received an e-mail this moring from Rich Siegel, author of Tuesdays With Mantu, a “nonfictional work of fiction” that chronicles the e-mail correspondence between Siegel and the Nigerian spammers famous for promising millions of dollars to millions of Americans. “It isn Share