Thanks to Adfreak for the pointer.
Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes. The promotional prize package includes:
from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today’s musical artists and the creative side of the advertising industry in closer harmony. This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul. Cheryl Berman, Burnett chairman and its outgoing chief […]
Wired reports that Fiona Apple finished her latest record Extraordinary Machine in 2003 but it was never released by her label, Epic Records, because the suits apparently claimed it lacked a hit single. Epic is a subsidiary of Sony BMG Music Entertainment. Fiona Apple with Jon Brion, producer of Extraordinary Machine When questioned about the […]
According to USA Today, Yahoo is acquiring Canadian photo-sharing company, Flickr. The startup, Flickr, lets people upload digital photos from computers and camera phones, publish photos in their blogs, share digital photo albums with anyone else who uses the service, and alert other users whenever they upload a new photo or album. Flickr, which currently […]
USA Today, proving it employs hipster copy editors, used the word “gnarly” in a headline today announcing Quicksilver’s acquisition of Rossignol. According to the article, “The ups and downs of their key selling seasons can now be evened out,” says P.K. Kannan, professor of marketing at the University of Maryland’s Smith School of Business. A […]
This article on Adweek.com highlights the new AARP campaign done by GSD&M. According to the article, the ads are an “effort to combat the Bush administration’s Social Security proposals.” One ad shows a house being destroyed simply because of a broken sink–a metaphor for what the AARP thinks the Bush administration wants to do with […]