If you haven't seen it yet, blogger and all-around media thinker Robin Sloan has created an 8-minute Flash movie called EPIC 2014 that you may find interesting. Or cool. Or scary. Or ridiculous. Either way, I dare you to watch and not post a comment. …
Phishing Nets Cast Far And Wide
I woke this morning to an email from fbi.gov claiming I had visited 40+ illegal web sites. It went on to demand that I open a zip file and answer questions therein. Of course, I junked it at once. Just the same, it's nice to confirm it's all a phishing scam. from CNET: The FBI is warning the public about malicious e-mails designed to appear as if they were generated by the law enforcement agency. In a statement …
Because It Takes A Free Hand To Dial
Thanks to Jack Cheng for pointing us to this innovative product placement idea from Pizza Hut and Sony, where gamers can simply type "/pizza" and seamlessly send for a hot pie. I don't know much about gamers and gaming, but I do know it's an obsessive habit. Therefore, building an order mechanism into the game itself is brilliant. …
Continue Reading about Because It Takes A Free Hand To Dial →
GM Is Not Afraid
Earlier this week Neville Hobson had the opportunity to interview Michael Wiley, Director New Media, GM Communications, at General Motors. Here's an excerpt. Neville: What are your primary objectives for the GM FastLane Blog? Michael: To get beyond our old ways of communication with a new direct line of communication to all stakeholders. Typical communication is issuing press releases, talking to the media, who …
Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus
This article from London's Globe and Mail details the story of 2 guys who used Bryan Adams' upcoming new album as the focus of a fake viral site called Who Ordered Room Service? I think viral advertising may have Jumped the Shark. AdLand dives deeper into this discussion. UPDATE: The Globe and Mail is based in Toronto, not London. Thanks to Constantinos for pointing out my American ignorance. …
Continue Reading about Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus →
The Sweet Smell Of Success
from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Twain is a five-time Grammy winner and the best-selling female country artist of all time. "The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world," Marsha Brooks, VP-marketing and business development for Coty Beauty …
iSucker
This always happens to me when it comes to technology purchases. I just got an iPod last week. And today Apple introduces a new line of iPod Minis and iPod Photos, with increased capacity on the Minis and lower prices on the Photos. We are all just pawns in Steve Jobs' cosmic chess game. …
The Ogilvy Verdict: Guilty On All Counts
Adweek has the initial report. It didn't take the jury very long to reach a verdict. Yikes. I might have more to say on this later. I think this may have huge implications for the ad industry. Thoughts, anyone? …
Continue Reading about The Ogilvy Verdict: Guilty On All Counts →