CEO Says KFC Is Like Silk

China’s relentless appetite for the colonel’s chicken has KFC on a building boom in the world’s most populous country, with 1,200 locations, soaring profits and a menu that mixes in bamboo shoots and lotus roots. At a time when its sales in the United States are struggling, KFC is dominating even rival McDonald’s in China […]

McDonald’s Is Lovin’ It Large

McDonald’s Corp. said Tuesday that sales at U.S. restaurants open at least 13 months, or same-store sales, rose 6.9 percent in December and 9.6 percent for all of 2004, its best annual performance in 30 years. Same-store sales are considered the best indicator of a retailer’s health. The December figure marked the 21st straight monthly […]

Tray Table Advertising Violates Personal Space

Catharine P. Taylor of Adweek writes, “Maybe AdFreak doesn’t get out as much as it should

Trippy Light Show Dude

B2DAY reports that JetBlue, which pioneered seat-back TV screens for all its passengers, is now offering more than just cable. “JetBlue Airways launches the

Puritans Opt Out

from NY Times: There are, it seems, subscribers who dislike Sports Illustrated’s annual swimsuit issue. They do not want to see it and they certainly do not want it sent to them. They view the sensuous lounging of supermodels in expensive bikinis as alien to the mission of a weekly sports magazine. The anti-swimsuit-issue backlash […]

Apple/Pepsi Team Up Again For Free Music

It appears Apple and Pepsi are teaming up once again for a free music promotion. Last year’s promotion was fraught with bottle distribution problems and resulted in only 5 million of the 100 million tunes being redeemed. The new promotion doubles the tunes to 200 million and will be featured on bottles of Pepsi, Diet […]

Who’s Your Party Buddy?

Thinking of going out for a few drinks in New York City tonight? “For the average person, gaining entry to a Manhattan night club can be an exquisite form of cruelty. There’s the velvet rope that separates the hip from the hoi polloi. There’s the seething crowd waving worthless invitations and begging for admittance. There’s […]

When Dogs Fly

from LA Times: Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind. The Midwest Air Group Inc. unit announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners. By contrast, Midwest’s human passengers get free round […]

Rock Mag Quibbles Over Truth In Tagline

According to USA Today, The nation’s largest Bible publisher, seeking to reach “spiritually intrigued 18- to 34-year-olds,” has stumbled over an unexpected rock: Rolling Stone. The magazine rejected Zondervan’s Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages. The ad carries the slogan: “Timeless truth. […]

Content By Design

Writing in the current issue of Communication Arts, Sam McMillan looks at today