Cluetrainers Need To Get A Clue

One of the blogerati’s heavyweights weighed in today on how amazing the Cluetrain Manifesto is, and how clueless VW is for not understanding its inner most workings. “If I were you, VW, I would hold a contest to get people to create the best damned VW commercial anywhere and promise to spend big bucks to […]

For Lovemarks To Count They Must Be Genuine Article

The anti-Lovemarks argument just found its voice (or at least one I can readily comprehend), thanks to Rob at Bad Marketing. He writes: “Lovemarks isn’t complete bunk. The vitriolic response comes because this ad agency has created and hyped the idea, and pretends they can recreate, even manufacture it. Most of us probably have some […]

Currying Favor

MicroPersuasion is running a piece on podcasting pioneer Adam Curry. Curry recently spoke to Fortune about the podcasting network he’s launching. Just as blogs have challenged mainstream media, Curry predicts that podcasts will take on radio and satellite. “With podcasting, people can tune out the world and listen to whatever they choose,” says Curry. “In […]

Land Lines Put Out To Pasture

By Chris Woodyard, USA TODAY For some workers, the desktop telephone is joining the adding machine and typewriter on the list of obsolete office equipment. In a move that other companies might soon follow, Sprint announced Monday that about 8,000 employees at Ford Motor will jettison their desktop phones and use cell phones exclusively. Ford […]

Buzz Marketing Causes Bit Of A Headache

Like the VW suicide bomber spot I’ve tried to avoid, I also intentionally passed on the “Andrew Fischer’s head as clever media buy” story. So, why cover either story now? Because it’s believed both are hoaxes. According to comments made on Adrants, the wining eBay bidder for ad space on the Omaha man’s head, Melody […]

Old Boy Gets All Visceral

MIAMI, Jan. 26 /CNW/ — Bob Jeffrey, Worldwide CEO of JWT, the largest advertising agency in the U.S. and the fourth largest in the world, today introduced a new agency point of view that recognizes that time is at a premium, and advertising needs to focus on buying people’s time. “Time is the new currency,” […]

You Can’t Handle The Truth

Danny G., like me, finds little of interest in the recent VW viral ad brouhaha. In his latest piece for Talent Zoo, he writes: “So when Mother Nature is the one that Share

Gesundheit

In certain quarters, there’s a lot of talk about the death of advertising. Frankly, I find it hard to take seriously. I’m willing to grant that the industry has a head cold. And I’m willing to grant that blogs and other new media delivery systems can make it better, when properly administered. As far as […]

Toyota’s Smart

Business 2.0 named Toyota the Smartest Company of Year. With good reason: the Prius, the Scion and its marketing campaign, even something that other car companies take for granted–a minivan. But, I can’t read all about it without a paid subscription. $6.99 for the year. $4.99 for six issues. Which leads me to ask, “Why […]

Split Open And Melt

from NY Times: Sun Microsystems said Tuesday that its Solaris 10 operating system would soon be available on an open-source basis, a move the company hopes will help counter the perception that its technology is too proprietary and pricier than the competition. The decision means the software will be free and that programmers outside Sun […]