Witness The Power Of Magnets

By Casey Ross of Boston Herald: Starbucks Coffee is not only popping up on every street corner, it’s springing from the roofs of Boston’s taxicabs as well. A holiday advertising gimmick placed atop cabs in recent weeks has been fooling Hub motorists who continually mistake the ad for a Starbucks cup left on the roof. […]

Brilliant Advertising Not Doing The Job

from Chicago Tribune: Illinois and Wisconsin residents with valid driver’s licenses who take delivery of a new 2004 or 2005 VW Golf, Beetle or Beetle convertible through March 31 will get a free “In the Car” insurance policy that’s good for one year. The policies exceed the minimum requirements in both states. The policy is […]

Giving Redmond Reason To Pause…The Coming Of The Headless iMac

from Think Secret: With iPod-savvy Windows users clearly in its sights, Apple is expected to announce a bare bones, G4-based iMac without a display at Macworld Expo on January 11 that will retail for $499, highly reliable sources have confirmed to Think Secret. The new Mac, code-named Q88, will be part of the iMac family […]

Shoe Fetish Site: Part Journalism, Part Sell Sheet.

from Shoewawa: Fancy a Bloody Mary? Sometimes we have to show you a shoe simply because it has a great name. That