HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald’s annual Monopoly game. What sets this promo apart is the aspirational nature of the prize–a million dollar home, not free fries. I also like how Lending Tree is coming in with $250,000 in [...]
Total Brand Supremacy Only Acceptable Answer In Cinci
January 31, 2005 By
Stuart Elliot writing in NY Times: Madison Avenue is responding to the planned acquisition of Gillette by Procter & Gamble with a mix of anxiety and eagerness. There is anxiety because the deal will turn Procter, the world’s largest advertiser, into the biggest marketer of consumer products, with total sales at $60 billion a year, [...]
Marketing Greater Than Or Equal To Selling
January 31, 2005 By
“By proclaiming that ‘markets are conversations,’ and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: ‘To know what people really think, pay regard to what they do, rather than what they say.’ That
Eagles Soar Along With Spending
January 31, 2005 By
Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that [...]
Pure Content–Oxymoron Of The Moment
January 28, 2005 By
Chicagoist is running a highly favorable piece on Costello’s, which just so happens to be my local sub shop of choice. One commentator, Kris, asked, “Is this a blog entry or an advertisement? What gives?” Kris must not realize that everyone’s a creative director today. That customers often know how to make better ads than [...]
Soapboxes For Everyone
January 28, 2005 By
In the comments area on Gaping Void, Dwight Little recently had this to say, “Advertising as we know it is ineffective. Advertising as we know it is obsolete. Advertising as we know it is extinct. Have I got that right? Once again, I ask Hugh – and Keith and the rest – if “the ‘conventional’ [...]
Keds Gets A Foot Up With “O.C.” Star
January 28, 2005 By
Keds make it to the red carpet. ET reports that Mischa Barton, teen star of “The O.C.” is the new spokesmodel for classic Keds Champion sneakers and Keds’ upcoming spring 2005 collection. “I met with them and they had such cool ideas and their sneakers are going in so many new directions, I thought they [...]
Press Release Needs Grease
January 28, 2005 By
I’ve been giving the Cluetrain crew a hard time of late, so I’ll flip the script this time and give them a shout out. One of the Cluetrain’s guiding principals (no. 14 to be exact) says, “Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies [...]
Bud Conducts Taste Test At The Times
January 28, 2005 By
Chicago Sun Times advertising columnist, Lewis Lazare, got a little hot under the collar this week when Anheuser-Busch used Stuart Elliot of the New York Times to screen, approve and promote their upcoming Super Bowl ads. “Upending what had long been a strict rule of not allowing anyone in the media to see complete versions [...]
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