from Wired: Internet users are doing far fewer searches for sex and pornography and more for e-commerce and business than they were seven years ago, University of Pittsburgh and Penn State researchers say in a new book. "Twenty percent of all searching was sex-related back in 1997; now it's about 5 percent," said Amanda Spink, the University of Pittsburgh professor who co-authored Web Search: Public Searching of the …
Celebrity Endorsement Plays Key Role In Making Of A Populist
"I've done my best to live the right way I get up every morning and go to work each day But your eyes go blind and your blood runs cold Sometimes I feel so weak I just want to explode I believe in a promised land..." -Bruce Springsteen MSNBC just went live with The Boss performing "Promised Land," solo-acoustic in front of the Capitol Building in Madison, WI as part of a John Kerry rally. The Boss sounded a lot …
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Earnings Soar For North Shore Pleasure Boat Company
from Crain's Chicago Business (subscription required): Lake Forest-based Brunswick Corp., the world's largest maker of pleasure boats, on Thursday said its third-quarter earnings almost doubled as it introduced new products, boosted sales and controlled costs. Net income increased to $72.9 million, or 75 cents a share, from $37.9 million, or 41 cents, a year ago. The Boat Group makes Sea Ray, Bayliner, Maxum, …
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Pregame Brand Impressions Sought In Parking Lots Across North America
Ad Age is reporting on how brands are inreasingly ponying up to the tailgate, seeing this once sacred space as the marketing opportunity it clearly is. It must work, as I'm presently captivated by this unit from Hammacher Schlemmer, a $2,199.95 tailgate set that attaches to a trailer hitch. It includes a waterproof CD music system and 15-foot flagpole as well as a stainless-steel grill and cooler. Now your team can …
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Agencies In Strange Places: Second In A Series
I'm fascinated by the strangest of ad creatures. Therefore, when Jay Roth--an ad creature in his own right--wants us to know more about 86 the Onions in Venice, CA (a strange enough place for these purposes) I'm inclined to give him a listen. Something doesn't stink in Venice Beach by Jay Roth Ever hear about 86 The Onions? The self-described youth and entertainment brand communications collective is redescribing …
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Jerk Radar On. Okay, Interview.
Ames Scullin O'Haire in Atlanta wants a new copywriter. But not an angry, misunderstood genius. According to their Talent Zoo classified ad, "We don't tolerate prima donnas or asses. In fact, we despise them and toss them overboard--we're on the 24th floor." Tough crowd. But here's my question. Do you think angry, misunderstood geniuses, prima donnas or asses ever see themselves as such? …
NY Times Continues To Investigate Blogs
from today's NY Times: Internet writers say they have been empowered by the Web to begin serving as a long-needed real-time check on mainstream outlets and reporters who they say wield too much power, sometimes irresponsibly and often with hidden partisan motives. "The traditional players, including the press, have lost some of the control or exclusive control they used to have," said Jay Rosen, chairman of the …
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Sometimes Market Research Does Pay
from The Onion: BERKELEY, CA …