The words, "I'm just browsing," have no place in the battle for desktop supremacy. For sure, Rob Davis is doing more than just browsing. Mr. Davis is young geek with big ideas. His latest is SpreadFirefox.com, a site where he not only spreads the word, he collects money to run an ad for Firefox in the New York Times. Correction, he collects a lot of money from a lot of people to run an ad for a firm he does not work …
Citizen’s Media Growing By 20,000 Sites A Day
Modern Marketing says, there is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead. It's called Citizen's Media or Consumer Generated Media and is the result of cheap, accessible digital publishing tools being available to a mass market for the first …
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Score One For The Commodore
from AdAge: WPP Group's J. Walter Thompson today said it has named Ty Montague executive vice president and chief creative officer and co-president of its New York office, a move that is meant to infuse the old-line agency with a jolt of nontraditional marketing energy. Mr. Montague, 41, comes to JWT from independent Wieden & Kennedy, New York, where he was co-executive creative director and was one of the brains …
Wonkette Wins Again
Political blog Daliy Kos, the work of one partisan man, has been attracting some 400,000 readers a day, the size of a large daily newspaper. I'm all for it, but I wonder what Kos's traffic will do now? On the other hand, I have no doubt that political humorist, Ana Marie Cox, will continue to be highly relevant since she busts on both sides with equal fervor. …
Is Your Brand Ready For A Blogversation?
Blogversations are a new, not evil way to market your products and services through discussions. Here's how it works: 1) We match advertisers with bloggers 2) Advertisers propose a topic or question (not an advertorial) 3) Bloggers accept or reject the proposal 4) If they accept, bloggers discuss the topic or question, and link to the discussion on their blog's front page 5) Advertisers truly engage audiences …
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Hybrid Vehicles And Now A Blog…Detroit Shifts Into Passing Lane
General Motors enters the blogosphere with GM Smallblock Engine Blog. I applaud the car maker's initiative. …
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Faux Sites Multiplying
IKEA is the latest in a string of marketers to deploy a faux web site to create buzz for their brand. Seattle agency, Wong Doody unleashed Skyhigh Airlines to make fun of high cost carriers (they have Alaska Airlines as a client); more recently Wieden + Kennedy's NYC office teased gamers with Beta-7, a faux fan site that drew a lot of attention; plus you have the kids in Coconut Grove toying with Burger King fans via …
Hogsheadian Universe Still Unfolding
Two years ago copywriter Sally Hogshead asked in Creativity "Is your career kicking you in the nuts?" For those who would answer yes, she offered, "Kick back." Here's how she charms: So what exactly is radical careering? It's the relentless dedication to having exactly the job you want -- no matter how daunting it might seem or how discouraged you might feel. You always have the power to revolutionize your career, at …
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