USPS Ready To Rock

from Ad Age: When the behemoth U.S. Postal Service found out that a young rock band had named itself “Postal Service,” executives weren’t happy. They sent a cease-and-desist letter to the band’s label, Seattle-based independent Sub Pop Records. But what began as an argument over name rights turned into the mail-delivering institution’s first cross-promotional music […]

Fashion Exec Gets The Wrinkles Out Of Old Man’s Leisure Wear Brand

Adweek reports that Haggar Clothing Co. chief marketing officer Alan Burks made the Power 100 List of the most influential leaders of the men’s fashion industry as ranked by DNR magazine. Burks was noted for his role in shaping advertising and new ideas for business and licensing opportunities for the Dallas-based clothier. Working under an […]

Client Takes Cocktails To Next Level

From Crain’s Chicago Business newly released “40 Under 40″: Nicole Ertas, senior brand manager, joined Jim Beam Brands Worldwide Inc. in May 2002 and launched tequila into the cocktail age. She renamed little-known El Tesoro Silver tequila as El Tesoro Platinum, marketed it as a mixable liquor and watched proudly as it appeared as a […]

Donny Deutsch: Ad Man For Our Time

Once upon a time, the image of an everyday ad man was projected to the multitudes by the likes of Darren Stevens on Bewitched or the guys on Thirty Something. Now in this time of reality television, real CEOs are offering themselves up as fodder, as entities in the modern cultural brandscape. Today, Donny Deutsch […]

England Not Lovin’ It Like They Could

Reporter Kate MacArthur of Crain’s Chicago Business writes today: McDonald’s is giving its new advertising tagline a break in Great Britain. The fast-food giant declared a two-week hiatus, to have ended Friday, for “I’m lovin’ it” in the United Kingdom. Critics of the campaign from the outset have said the tagline could backfire in markets […]