From Crain's Chicago Business newly released "40 Under 40": Nicole Ertas, senior brand manager, joined Jim Beam Brands Worldwide Inc. in May 2002 and launched tequila into the cocktail age. She renamed little-known El Tesoro Silver tequila as El Tesoro Platinum, marketed it as a mixable liquor and watched proudly as it appeared as a product placement in two episodes of HBO's series "Sex and the City." Now, El Tesoro …
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