“Oh, you ask, what’s a blog?” -Catharine P. Taylor writing today in Adweek Is advertising a home to cutting edge creative people busy developing new and better ways to reach an audience? Or is advertising the province of self-important yes men (and yes women) focused on little more than preserving their place in the world? […]
Cingular Wireless has merged with AT&T Wireless. New TV spots from BBDO New York–and their newly hired creative chief from Fallon, David Lubars–are now running. One spot features “The Weight” by The Band. I understand why Cadillac uses Led Zepellin. The people looking to buy once listened to the world’s first heavy metal band. And […]
Adweek published a near book-length article today about corruption at Grey Global Group’s New York office. The centerpiece of the article reveals how the print production department was lavished with expensive gifts by vendors, particularly Color Wheel, a print shop. It goes on to describe a viscous billing cycle, where the vendor has to cover […]
Bog Cargill of Yellowfin Direct Marketing in Boston points out on his blog, A Fine Kettle of Fish, the number of brands jumping on the winner’s wagon. He rates Metamucil’s entry the best of the lot. CONGRATULATIONS BOSTON ON YOUR WORLD CHAMPIONSHIP. LET’S HOPE IT BECOMES A REGULAR THING!
Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands. Bloggers are, of course, hacking this man’s argument to bits. See: The Copywriter Who Didn’t Get It Steve Hall’s rant or Rick Bluner’s critique.
The owner of Best Buy Sux is tiring. The same cannot be said of the corporation under attack. “I am still debating what to do with the site… I may be interested in just having someone else maintain it for me.
“The single biggest explanation for fragile brands is the swelling strength of the consumer. We’ve seen a pronounced jump in the amount of information available about goods and services. It’s not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people’s buying decisions, but also the crush of magazines, Web sites, […]