Branding May Be Sick But It Ain’t Dead

Hugh over at Gaping Void has been carrying the torch for the idea that “Branding Is Dead.” It’s a hot topic, if the long list of comments he generates is any proof. Here’s my favorite response to Hugh’s claim: “You’re making an assumption that branding is all about advertising so that if you do shitty […]

Another Dinosaur Dismisses Blogs (And Misses The Point)

“As the election campaign unfolded, operators of some of the internet Share

Conspiracy Theory Informs Ad Campaign

James W. Walter, an eccentric millionaire from Santa Barbara, Calif., who over the years has financed programs promoting voter registration in low-income neighborhoods and prison reform, has recently taken a growing interest in the investigation of the Sept. 11 attacks. In fact, Walter is so interested he opened his wallet to the tune of $3 […]

Manifesto Destiny

Seth Godin–blogger, marketing guru and author of several famous books–had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change. Today my manifesto, New Tactics | New Tools: Marketers […]

Trib Exec Uses Big Words To Minimize Blogs

“I read blogs, I think about blogs, I shake my head in wonderment at the bloggers’ seeming indefatigability. But, more to the point, I shake my head in disappointment at how, in taking advantage of the Web’s freedom to post a perspective, many of them fail even to aspire to the pursuit of perspicacity. That […]

Fallon Crosses Ocean For New Leader

Five months after David Lubars departed Minnesota for Manahttan, Paul Silburn has been hired to head Fallon’s creative department, reports AdAge. Silburn is well-known for his work on brands including John Smith beer, Adidas and Lockets throat lozenges. In 2000, while at Publicis’ Leo Burnett, London, he was the art director and copywriter for a […]

Adweek Educates Slow Learners

“Oh, you ask, what’s a blog?” -Catharine P. Taylor writing today in Adweek Is advertising a home to cutting edge creative people busy developing new and better ways to reach an audience? Or is advertising the province of self-important yes men (and yes women) focused on little more than preserving their place in the world? […]

Marketing Wonk Takes The Bait

On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm’s hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence. This morning, I see Marketing Wonk has picked up the non-story. So what is a modern marketer to […]

Take A Load Off Fanny

Cingular Wireless has merged with AT&T Wireless. New TV spots from BBDO New York–and their newly hired creative chief from Fallon, David Lubars–are now running. One spot features “The Weight” by The Band. I understand why Cadillac uses Led Zepellin. The people looking to buy once listened to the world’s first heavy metal band. And […]

Grey Scandal Puts Color In Cheeks

Adweek published a near book-length article today about corruption at Grey Global Group’s New York office. The centerpiece of the article reveals how the print production department was lavished with expensive gifts by vendors, particularly Color Wheel, a print shop. It goes on to describe a viscous billing cycle, where the vendor has to cover […]