A close reader questions whether advertising icons are as GRRR-E-A-T as they once were. I say, how can you argue with this dear reader. This man cried a tear for America. …
Continue Reading about Look No Further For A Man Of Emotion →
By David Burn
A close reader questions whether advertising icons are as GRRR-E-A-T as they once were. I say, how can you argue with this dear reader. This man cried a tear for America. …
Continue Reading about Look No Further For A Man Of Emotion →
By David Burn
Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored. Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, "Sound familiar?" The title of the chapter is "Markets Are Conversations," and without a doubt much of what we're working on is the application of the ideals, set down by Searls, Weinberger, and company. …
By David Burn
For more iconic brand mascots see TV Acres. …
By David Burn
An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind. ...for the chart lover within. …
By David Burn
Huskerpedia, a site that follows Nebraska athletics from "deep behind enemy lines in Jefferson County, CO" offers Husker football fans brand supremacy in this merchandising opportunity: …
Continue Reading about This Is Like Coke Vs. Pepsi Or Something →
By David Burn
Corporate blogs are proliferating, according to the founder of Technorati. There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm's marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with a great story to tell, and four blogs with which to tell it. …
By David Burn
Vaughn Whelan & Partners Advertising Inc., a 12-person Toronto firm wanted to pitch the Molson and Coors account (the two brewers are merging), but they were not invited to the party. So, the agency came up with a guerilla approach. VW&P created a bootleg TV spot and paid to run it on Canadian television, and also in Vermont. You have to admire the initiative here, but this move has some major problems in my book. If …
Continue Reading about Bootleg TV Spot Bombs, But No Serious Injuries Reported. →
By David Burn
"Most copywriters are uninspired hacks with only a small bag of smartass tricks separating themselves and oblivion. Very few of them bring any seriously original thinking to their client�s problems. And very few clients ask copywriters for serious thinking as a result. They ask other people instead." -Hugh Macleod of Gaping Void Hugh's words are often provoking. A sure sign of a good writer. Brand managers ought to …
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