Florida’s Supreme Court forbade two personal injury lawyers from using a pit bull with a spiked collar to advertise their services because “there is no way to measure whether the attorneys in fact conduct themselves like pit bulls.”
According to the ruling:

In this case we impose discipline on two attorneys for their use of television advertising devices that violate the Rules of Professional Conduct. These devices, which invoke the breed of dog known as the pit bull, demean all lawyers and thereby harm both the legal profession and the public’s trust and confidence in our system of justice.

[via A Clear Eye]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Greg Zirkle says:

    A more appropriate logo for personal injury attorneys would be a steaming pile of doggy-doo. Demeaning? No, just accurate.

  2. What a stupid precedent. I see many lawyers who use old fashioned crests and heralidic imagery. Does that imply they are kings, princes or somehow royal – I think not.
    This is another example of what our legal system does best: Look it out for itself. Maybe our profession should take a clue from those shisters.