1800 Tequila Buys Michael Imperioli A Round

1800 Tequila unleashed new TV creative today from New York’s Agent16 that features The Soprano’s Michael Imperioli.
Kick Back:

Shot Top

The brand has scheduled air time on ESPN, Comedy Central, and others along with an online component scheduled for Sports Illustrated and Yahoo! Sports.
“Kick Back” grabbed by my attention as the stronger of the two, but both of them seem to do a good job distancing themselves from the myriad of other spirits ads.

About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.


  1. What Cuervo should do is advertise during the Super Bowl as it seems that is their target audience with the ad campaign using ESPN. I just got my Superbowl Tickets and plan on enjoying some Tequila myself while down in South Florida. I just hope I don’t enjoy it too much!