165 Years In, Cartier Turns To The Cinema

The panther is steeped in Cartier brand history. According to The Telegraph. ‘La Panthère’ was the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor.

This new short, directe by Bruno Aveillan, is Cartier’s first genuine foray into the world of screen advertising. The short will be shown at 800 UK cinema screenings and on television in 12 countries around the globe including the US, China and South America.

According to The Denver Egotist, it aired in its entirely last night during Desperate Housewives.

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