Americans Love Letters. So Will They Start Writing More?

Just last week in my Talent Zoo column, I wrote about the struggles of the US Postal Service and the fact that I’d recently come across some old handwritten letters, the kind I haven’t gotten in years.

Now it appears Albuquerque agency McKee Wallwork Cleveland wants to bring back the handwritten letter, with a project entitled Americans Love Letters.

As the website’s intro says:

Imagine a soldier fighting overseas, without a folded piece of hope to carry in his pocket. Or a child in the hospital without those paper hugs from relatives far away. Handwritten words of intimacy conquer any distance or length of time. Let’s not lose something so important.

Help save the US Postal Service by pledging to write one letter a month, and help keep a part of our heritage alive.

For those who’ve lost the ability to write a good letter, there are links to tips, a pledge to sign, and ideas about whom to write to. I’m not sure this’ll save the post office, but it’s interesting to see folks take on the challenge.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I appreciate the post, Dan! Thank you for helping us get the word out about and glad you like the campaign.

    Integration Architect, McKee Wallwork Cleveland

  2. Let’s also pledge to back the Pony Express so that we can remember our great great grandparents. This makes sense fiscally too, right?