10/20/30 Blues

Guy Kawasaki wants you to clean up your Power Point mess.
guy_kawasaki.jpg

As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of the people in China to buy our product” startup. These pitches are so lousy that I’m losing my hearing, there’s a constant ringing in my ear, and every once in while the world starts spinning.
I am trying to evangelize the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.
If you must use more than ten slides to explain your business, you probably don’t have a business.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. powerpoint is the devil’s design tool. it makes mediocre people mistakenly believe they are artistic visionaries.
    trying to convince the standard nitwit that their presentation should not exceed 10 slides is like trying to convince kirstie alley that lunch should not exceed 10 cheeseburgers. it’s just not gonna happen, folks.