1-To-Many Times 7 Mil

The people have something to say. Power to the people. That’s the idea I get after looking through “Media Shifts to Social,” a slide show from Netpop Research.
According to Netpop, 7 million people in the U.S. contribute content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavy users connect with 248 people in a typical week, on average.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.