Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix


After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt […]

How To Improve Your Small Retail Business’s Cash Flow

Cashflow is more about regularity than amount. What you want is money going out of the business at about the same rate as it comes in. If your money goes out too quickly, you may find yourself with a shortfall even if you are expecting more money later that would cover it. If it goes […]

How to Shoot and Upload Videos for PowerPoint Presentations

If you’re looking for a way to improve stale PowerPoint presentations and make a memorable impression, using video in your slides is a great solution. But the technicalities of shooting a video and transferring it into PowerPoint put many people off, and the cost of hiring a film crew, actors, and a post-production studio to […]

Use SEM to Put Your Marketing Efforts Under the Microscope

  Marketing for SMBs used to be a simpler game. There were very few avenues where marketing efforts could be easily applied, and they were more simply understood than the marketing avenues of today. Let’s say you were a used car business in 1970. Available to you, you’d have local radio, simple publications like newspapers, […]

5 Ways A Virtual Assistant Can Help You Grow Your Business

Starting your own business can be incredibly rewarding, but it’s not without a lengthy list of challenges. One of the biggest challenges is time management, and finding a way to complete the multitude of varied tasks that come along with running your own one person show. When you start your own business, it goes without […]

How To Troubleshoot a Failing Home-based Business

You went online. You read stories about people who created a fortune from a home-based business. You bought an expensive Internet marketing course promoted by a seven-figure guru. Following instructions outlined in the video tutorials, you built your eCommerce business. Unfortunately, you only made a little money. You made more than enough to take the […]

Why businesses are building their empires in Utah

In the mid 1800s, pioneers made the long and grueling trek west across the country in search of a new home. These pioneers were exiled from their home in Nauvoo, Illinois, and their leader Brigham Young had a vision of the place where they should settle. When pioneers arrived in the Salt Lake Valley, Young […]

How to Use WordPress, Aweber, And Pubsio To Earn Extra Money

It can be difficult to make ends meet in today’s economy. Although the recession is officially over, many people still experience its impact. It’s harder to get a job. When you do find one, it may not pay enough to cover all your expenses. Fortunately, we now live in a technological age. This means that […]

Advertising Design and Typography Teaches The Craft Methodically


As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s […]

Shrewd Ways To Improve Your Cash Flow

Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]