Free Range Brands Looks At A Marketing Landscape Gone Wild

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Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]

Sell With A Story Keeps It Personal For A Change

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Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none […]

Disruptive Marketing Hits The Most Common Notes Being Sung These Days

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In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: […]

Muscle Up The Strength To Save A Bro

Last year, when “Bros” needed saving, Organic Valley and its agency Humanaut was up to the task. It’s a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and […]

Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

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To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]

Summer Will Be So Great With Cotton #CoolerInCotton

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Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to […]

Generation Creation Looks At Creativity From All Sides Now

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I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad […]

Laura Fegley Moves To Minneapolis

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Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]