In The Hands of A Craftsman Like King, Vine Is Gatorific

lacoste on Instagram

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]

Data Informs Strategy And Creative (Don’t Fight It)

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The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […]

Spotlight On NW Creative: Rational Interaction Grows With Substance

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I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

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Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Hipsters In Paradise

Hipsters In Paradise - AdPulp

Fashion specialists, YARD in New York City, unveiled a new spot for Timberland. Holy juxtapositions. Hipsters enjoy time spent in the woods and messing around in the city? This is big. And the great thing is said hipsters do not need two uniforms of nonconformity; one will do. “I’m made for this moment. I’m built […]

Nostalgia At Ten, Along With A Renewed Focus

4455 Maplewood

Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site’s 10th anniversary, I’d like to share some of the more pointed lessons that come to mind. 1) Do what […]

Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good)

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NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’. And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea […]

Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

Diet Coke - Taylor Swift Kittens - YouTube

Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]

Colle+McVoy Wins Grain Belt For The Agency And Minnesota

Grain Belt « Grain Belt Grain Belt

I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]