Powers Of Two Examines The Best Creative Teams

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Of all the mistakes I’ve made in my advertising career, perhaps the biggest ones were not staying partners with two art directors with whom I had a great working relationship. One left an agency I was working at, the other I left behind for another agency. Because, as I’ve learned the hard way, a great […]

Where Have All The Visionary Money Makers Gone?

CFO mag

The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]

ESPN Puts College Football Fans In Focus

College Football Playoff_ WHO’S IN? | _Different Ways In_ - YouTube

After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […]

Cloud-based Video Bridging – Brings Teams Together From More Locations

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In this growing global economy, it’s common for employees, vendors and consultants who are working on a single project to be scattered across the globe. Contract employees who work virtually, as well as those who regularly telecommute, are also on the rise. Employers have begun to realize that allowing employees to work from home actually […]

No Other Night Is Monday Night

RG3

Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at […]

Today on TV: Mama Sherman and the Legion of Super Fans

Mama Sherman and the Legion of Super Fans in “COPTER CAPER!” - YouTube-1

The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp.   As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […]

Couponing at Bed Bath and Beyond

spoons

Coupons. Everyone has heard the buzz word floating around in today’s shopping circles. Research indicates that people of every economic status partake in couponing. However, many people feel too overwhelmed or intimidated to begin their own couponing journey. The truth is, it really is not that hard to begin couponing at popular stores such as […]

New Media Requires New Marketing

  New media is the new buzzword that can mean everything and nothing. It goes largely undefined, but is used as if everyone knows exactly what it means. The term, itself, may even be mildly offensive to the veterans of traditional media. By declaring itself “new”, it is positioning as “old”, that which came before. […]

Long John Silver’s Claims High Ground In “America’s Fish Fry” Battle

America's fish fry

Long John Silver’s, with the aid of Louisville-based Creative Alliance, have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer’s appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver’s version of this great American meal. Personally, […]

Without A Career In Advertising, Life Can Be Dull

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Even on its worst days, working in an ad agency is still quite fun compared to the dreariness of regular corporate America. That’s the point of this promo website and video for The Creative Circus featuring a fictional company called B.E.I.G.E. B.E.I.G.E. Recruitment Video from B.E.I.G.E. on Vimeo. Folks looking to avoid a career in […]