If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer, simply click the [...]
Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology [...]
I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our [...]
On this week’s edition of The BeanCast — the best podcast about Marketing on the air — I claim that “Native Advertising” is the dumbest term that I’ve ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It’s no wonder that no one even knows what [...]
Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don’t know, but I’ll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This [...]
Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who [...]
Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook. [...]
Overstock.com is a price play, and we all know how enticing low prices can be. It’s nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma’s gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then [...]
“Opinions are like assholes. Everybody’s got one.” This little truism is especially true today. We’re all critics, even when we’re consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they’re the target? Case in point: The recent Mountain Dew [...]
It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back [...]
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