Producing Mass Quantities of Content Might Be The New Normal

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I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. we […]

Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

Dirty Little Habit -- Tide Washing Machine Cleaner 30 second - YouTube

Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community […]

Today on TV: Foreigner Gets Played By Hot Pockets

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Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets.

What You Can Bring To the Content Party: Digital Endurance

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Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]

Three Things That Make Apps More Marketable

You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they […]

Jordan Brand Salutes Derek Jeter with RE2PECT

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Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker.

Start Selling Online for Your New Company with Sales Techniques that Actually Work

If you’re starting a new business, there is no way you can ignore the potential selling online provides. You can set up a store and sell all the same products you would in a normal store as you would online. In fact, many businesses do not even have a physical location. They only have a […]

5 Ways Your Business Can Benefit From Webinars

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When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch […]

College World Series Is Ideal Venue For NCAA’s Real Time Marketing

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The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how […]

Marketers Are Innovators, So Please, No Lagging

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There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]