Today, health insurer Aetna is launching a new campaign themed, “What’s Your Healthy?” Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be “proactive” about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it’s [...]
I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan’s PR Daily, the ratio [...]
In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I’m surprised to see email rank higher than personal referrals. What does that say about the state of our [...]
I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to [...]
User experience is front-and-center in this new anthem from Apple and TBWA\Chiat\Day. I like that Apple is asking the fundamental questions. “Will it make life better? Does it deserve to exist?” Imagine where the ad business would be today if we applied that filter in our work. But before I get caught up in Apple [...]
Vonage isn’t your father’s mobile phone carrier. To prove it, the brand has enlisted a new Chief Generosity Officer, and taken a page from Geico’s caveman in the process. This is JWT’s first work for the brand. What do you think? Will the above philosopher of the people help educate mobile phone users about the [...]
David Gianatasio of Adweek explores the rare art of moving from an agency leadership role to CEO on the client side. Ironically, agency executives tend to suffer from, of all things, ‘a branding problem,’ according to Renée Richardson Gosline, assistant marketing professor at MIT’s Sloan School of Management. She says recruiters and corporate boards have [...]
Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because [...]
People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? [...]
I appeared on Bob Knorpp’s always-entertaining Beancast earlier tonight, along with Mitch Joel and Greg March. We discussed a lot of things, including this controversial Cheerios spot: Also on the agenda was Google’s native advertising push, the return of Camel cigarette ads to magazines, and Gary Vaynerchuck’s new content person. Give it a listen! Episode [...]
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